There is a new job title in Italy; Vegcoach. This person does many of the things I offer, with one addition. Vegcoaches work with aspiring vegetarians and vegans to help outline easy ways to change one’s diet. They keep a balanced approach to eating in mind and even go to the grocery store with clients to help them learn to shop. I certainly know how reading lots of labels can be daunting, especially when first learning which ingredients to avoid.
In my classes I have walked through ingredients and labels, but maybe my next class needs to go on an old fashioned field trip. Sounds like fun! One-on-one coaching is certainly a possibility too.